The U.S. consumers are highly manipulated by marketing and technology, as approximate 20 percent youth are now overweight with obesity rates in preschool age children. For example, today’s US people use multiple types of media and spend lot of time in front of internet & television due to technology up gradation (Chris, Allen & Semenik, 2010). It shows that marketing & technology affect children's product purchase requests and these requests also influence parents' purchasing decisions.
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In order to address the possible manipulation, some important & significant steps including control on advertising/marketing of junk food and health awareness in public should be considered. For example, with the help of proper & effective control on the marketing of junk food, possible manipulation can be addressed (Hutchison, Macy & Allen, 2009).
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